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Confessions Of An Advertising Man por David Ogilvy

Confessions Of An Advertising Man por David Ogilvy epub

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Título: Confessions Of An Advertising Man

Autores: David Ogilvy

Publicado: 1 de septiembre de 2011

ISBN: 9781904915379

Tamaño: 19 MB

Nº de páginas: 194

Idiomas: Español

Valoración: ★★★★★

Formato : PDF, EPUB


David Ogilvy con Confessions Of An Advertising Man

A new edition of the timeless business classic featured on Mad Men—as fresh and relevant now as the day it was written"We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else." —David OgilvyDavid Ogilvy was considered the "father of advertising" and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy's pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.
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